From the encounter between the iconic lipsticks of the Puro range, synonymous with color and treatment, and the "sensational" Gioiello lipstick by Collistar, Puro Gioiello Rossetto Velvet is born: the new icon of everyday beauty designed to enhance every nuance of your personality, enhancing the lips with a touch of color with a velvet finish.
Thanks to its light and ultra-sensorial texture, Puro Gioiello envelops the lips in an impalpable and comfortable film, leaving them soft and smooth.
What makes it irresistible? Its ultra-smooth glide, combined with the creaminess of soft-tone pigments that blend perfectly onto lips, and its lightweight, buildable coverage: each shade adapts to your skin tone and enhances your lips' natural color without weighing them down.
What makes the formula unique is the combination of Aglianico grape extract, a natural and sustainable Italian active ingredient with a hydrating and smoothing action, with pink peppercorn extract, which acts on the skin's microcirculation, improving and enhancing the rosy color of the lips, day after day.
Available in 16 soft-tone shades, ranging from neutral, warm, and cool tones, Puro Gioiello Velvet Lipstick allows for quick and precise application and adapts to every skin tone, offering soft, delicate colors that can be intensified with each stroke. With its contemporary, refillable design, it's a stylish accessory that combines glamour and sustainability, allowing you to keep your "Jewel" forever, simply by replacing the refill.
PROVEN EFFICACY *
Clinical results*:
• +24% IMMEDIATE HYDRATION after 15 minutes
• 60% NATURALLY MORE COLORFUL LIPS after just 1 hour
• +16% HYDRATED AND PROGRESSIVELY NOURISHED LIPS
*Clinical instrumental test on 20 women after 15 minutes, after 1 hour and after 28 days
Women who have tried the lipstick confirm**:
• 100% UNIFORM COLOR AT THE FIRST STEP
• 90% COMFORT UP TO 6H
• 85% SENSORY TEXTURE even after 6H
** Self-assessment test conducted on 20 women after 30 min, after 1 hour, after 6 hours and after 28 days; % of subjects in agreement with the statement.
DERMATOLOGICALLY TESTED FOR LIP TOLERABILITY CONTROLLED NICKEL*
*nickel <0.001%
The extra tip The "Jewel" to always carry with you can be applied in two different ways depending on the desired result:
• for a traditional application with a blurred effect, apply the lipstick to the lips, going over it again depending on the desired coverage and colour intensity;
• for an even more natural "soft-blurred" effect, lightly dab the crayon using your fingers and then even out the colour on your lips
| Number of products included |
1 pc |
| Color group |
Rose |
| Color code |
168 |
| Color name |
Red Agate |
| Number of colors |
1 color |
| lipstick effect |
Coloring, Moisturizing, Nourishing, Smoothing, Silkening |
| Finishing touches |
Velvet |
| Substance |
Cream |
| Dermatologically tested |
Yes |
| Instructions for use |
To open the lipstick, twist the base and then remove the cap by pulling upwards. Let the lipstick glide over your lips. |
