The meeting between the iconic lipsticks from the Puro range, synonymous with color and treatment, and the "sensational" Gioiello lipstick by Collistar, gives rise to Puro Gioiello Velvet Lipstick: the new daily beauty icon designed to enhance every nuance of your personality, highlighting the lips with a touch of color and a velvet finish.
Thanks to its light and ultra-sensory texture, Puro Gioiello envelops the lips with an impalpable and comfortable film, leaving them soft and smooth.
What makes it irresistible? Its extreme glide, combined with the creaminess of the soft-tone pigments that blend perfectly on the lips, and the light and buildable coverage: each shade adapts to the complexion and enhances the natural color of the lips, without weighing them down.
The unique formula is a combination of Aglianico Grape extract, a natural, sustainable Italian active ingredient with moisturizing and smoothing properties, and Pink Peppercorn extract, which acts on cutaneous microcirculation, improving and enhancing the rosy complexion of the lips, day after day.
Available in 16 soft-tone shades, ranging from neutral to warm and cool nuances, Puro Gioiello Velvet Lipstick allows for quick and precise application and adapts to every complexion, offering soft and delicate colors that can be intensified with each application. With its contemporary and refillable design, it is a style accessory that combines glamour and sustainability, allowing you to keep your "Gioiello" forever, simply replacing the refill.
PROVEN EFFICACY*
Clinical results*:
• +24% IMMEDIATE HYDRATION after 15 minutes
• 60% NATURALLY MORE COLORED LIPS after only 1 hour
• +16% PROGRESSIVELY HYDRATED AND NOURISHED LIPS
*Clinical instrumental test on 20 women after 15 min, after 1H and after 28 days
Women who tried the lipstick confirm**:
• 100% UNIFORM COLOR ON FIRST APPLICATION
• 90% COMFORT UP TO 6H
• 85% SENSORY TEXTURE even after 6H
** Self-assessment test conducted on 20 women after 30 min, after 1H, after 6H and after 28 days; % of subjects agreeing with the statement.
DERMATOLOGICALLY TESTED FOR LIP TOLERANCE NICKEL CONTROLLED*
*nickel <0.001%
Extra tipThe "Gioiello" to always carry with you can be applied in two different ways depending on the desired result:
• For a traditional application with a blurred effect, apply the lipstick to the lips, reapplying according to the desired coverage and color intensity;
• For an even more natural "soft-blurred" effect, lightly dab the stick using your fingers and then even out the color application on the lips
| Number of products included |
1 pc(s) |
| Colour group |
Pink |
| Colour code |
161 |
| Colour name |
Perla Rosa |
| Number of colours |
1 colours |
| Lipstick effect |
Colouring, Hydrating, Nourishing, Smoothing, Softening |
| Finish |
Velvet |
| Substance |
Cream |
| Dermatologically tested |
Yes |
| Instructions for use |
To open the lipstick, twist the base and then remove the cap by pulling upwards. Glide the lipstick texture over your lips. |
